You would like to put people in the wrong by saying disparaging things. However pleasantly coated with sugar and ice cream, underneath you are trying to put people down, trying to get revenge... You think that your virtues can only show because other people's are lessened, because they are less virtuous than you are.
I think that slogan is very straightforward.
From Training the Mind & Cultivating Loving-Kindness by Chogyam Trungpa , copyright 1993 by Diana Mukpo.
(Official Chogyam Trungpa Website)
Published by arrangement with Shambhala Publications, Inc., Boston.
This site provides an on-line database of commentaries on the Tibetan Buddhist meditation practices of lojong (Mind Training) and tonglen.